HD TELEVISION EQUIPMENT

This year, shares of listed companies in Hong Kong on national television color highly prized by the market, Skyworth Digital (00751. HK), TCL Multimedia (01070. HK) shares rose nearly 10 times and 40 times. Investment in Securities Howrah Yuan investigator, said the appliance market has always been a listed company in Hong Kong is not a popular species, the sharp rise in stock prices this year has caused surprise to many investors, the underlying factor is the performance of color television domestic industry, a sharp increase this year. Sales of TV “Hong Kong is the global market, it is estimated that the domestic appliance sector gross margin of mainland China is not high, and growth is limited, which showed in Hong Kong in recent years, business unit price / earnings ratio is not very high, it can hardly become a hot pad, the main reason. “Gao Zhi finding a source. devices this year became a horse” dark “Frequency on the forum. Skyworth Digital in November 2008, the Hong Kong dollar rose 0. 28 A minimum of 10 months 19 4. Hong Kong $ 29 or even 15. Three times during the period, while TCL Multimedia is even more striking increase in the lowest point in January of this year amounted to 0. Hong Kong $ 12 May 19 . Hong Kong $ 96 or even 49 times. The Hang Seng Index over the same period increased by 54%. Wen Jianping, deputy general manager of Openwave consulting firm, said: “Basically, companies national color TV great performance that year far exceeded expectations, and market share has continued to maintain an advantage over foreign brands. “ advice Orville Agency research shows that in 26 -10 September Sales of the week peak season 8, Skyworth, Hisense, TCL and other manufacturers continue to occupy the first three movements, the share of market worldwide brand over foreign brands. Skyworth Digital September 15 announcement to increase its fiscal 2009 sales target of HK $ 130 million after a sharp rise to 190 million HK dollars, up 18% of the company shares the day . However, industry sources, the company raised 19. 0 billion dollars in Hong Kong after a conservative target sales for the fiscal year must be capable of reaching 200 billion HK dollars. The data show that from April to August 2009, sales of flat screen televisions Skyworth to 1. 848 million units, an increase of 248%. TCL Multimedia has released data also showed that the first half of the sales market for the company’s domestic flat-panel TV to get one. 59 million units, up 248. 9%. Hisense Electric recently in response to the notification of first-quarter net profit of three to grow over 100%. “The significant improvement in performance is due mainly to a substantial increase in sales of the market share of flat-screen TVs continues to improve.” Hisense Electric Company sales, an executive said. Skyworth Group, Chairman Xuebin Zhang said that “the global financial crisis and the rapid escalation of flat screen televisions Skyworth provides an unprecedented opportunity, if seized the opportunity, Skyworth will be a leap forward. “ Wen Jianping, vice president of consulting firm Openwave believes that domestic consumers pay more attention to product quality and features, which makes the past, foreign brands “,” 51 “, 11″ Golden Week focused on playing the price war “is not the less effective sales strategy. But he also noted that the television industry interior color is still time to pay much attention to make a breakthrough on the LCD screen on top, it would be difficult to avoid the inclusion of an embarrassment not to increase profits. Golden Week just ended, Sharp, Samsung and other foreign giants from their own greatest asset, Samsung, to take advantage of the LED market for high-end TVs upscale, Sharp, Panasonic and other Japanese companies have taken the price war. Skyworth China Marketing Center Sun Wei, executive vice president said: “To ensure that the benefits, foreign brands have abandoned the previous practice, the pursuit of market share and performance LCD module manufacturers in China in the areas upstream of the benefit available to foreign original cost of the camp was largely lost, which is the main reason for sluggish sales of foreign giants. “ In addition to selling large-scale catch up with foreign brands, national brands at a disadvantage in the past, make, control panels, the development of premium products in areas such as National Camp Flat in 2009, has also been quietly catching up. Mark

reputation, while premium domestic brands to foreign investment in the product still has a certain gap between the floor, but were gradually reduced, and because Taiwan Sharp screen, Marketing discriminatory, LG renewal of the gate “,” Toshiba Vertical Door “and a series of major accidents quality, especially in flat price reductions Sharp continues and foreign investment, as foreign-invested enterprises dropped by the Altar of premium brands.

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